Branded Channels seem to be the next stage of online video. MyDamnChannel just announced a major deal with myspace TV. The involvement of higher quality user generated Content is also in focus of this companies. MyDamnChannel offers 50/50 rev split with the user-generated artists.
There are also other companies like hobnox in Germany going the same direction.
Cheers
Mehrdad
via mashable:
http://mashable.com/2007/09/11/mydamnchannel-myspace/