As a wrote in earlier posts, the delivery of widget ad market is open now. Google is another major player, who enters this market beside some startups. Google has to fight as hard as the start-ups, cause the major widget factories never counted to the ad-sense modell. Companies like slide.com, rockyou and some of the video widgets focused to the widgetbased ads from day one on, even if they never talked about. And they also knew that the widget ad market has to develop from zero. Now the race is on and I think viedeoegg is doing a good job right now.
Cheers
Mehrdad Piroozram
BTW: I would prefer "Google Widget ads" ;-)
full story by mashable of course :-)